UCLA Bruins Football has been a laughing stock since the Cade McNown era. Sure they had that weird 10 win 2005 season under Karl Dorrell with Drew Olson at quarterback when MJD (then Maurice Drew) went wild on special teams and catching swing passes out of the backfield. Nobody considers that team elite. They haven't been elite since 1998. Jim Mora Jr is coming on-board with the hopes that he will be the football coach who can finally transform UCLA Football into what it should be.
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Located in Westwood, there are few college experiences that can rival UCLA: beautiful campus, warm weather, entertainment center of the universe, minutes from the best beaches in Southern California, oh and beautiful women.
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But, for whatever reason, UCLA Football has never really sustained any consistent greatness. There was the Terry Donaue era which is generally considered the modern era high water mark: consistent bowl game appearances, occasional Rose Bowl victories, and regular victories over cross-town rival USC. Despite the fact that football programs across the country generate >100% of revenue for many athletic departments, UCLA Football is treated like a second tier sport. Their facilities are subpar (trust me the media reports are not exaggerated, I worked in the UCLA Athletics Department for two years while a student...the football facilities may be worse than those found at Mater Dei High School). The administration appears more concerned with funding their Olympic sports programs rather than their revenue generating programs.
Ridiculous traditions like the seniors going over-the-wall have gotten pub for being examples of UCLA not taking football seriously. Going over-the-wall is not the problem. The problems run much deeper. Recruiting spoiled football players like Taylor Embree, Brian Poli-Dixon, and Corey Paus. A lack of discipline that has resulted in embarassing moments like
freshman stealing laptops,
All-Americans parking in handicapped spots, and
on-field brawls shown on national television. As the next UCLA Bruins Head Football Coach, Jim Mora Jr will be tasked with creating an environment of accountability. Terry Donahue couldn't stay long enough, Bob Toledo ignored it, Karl Dorrell tried, Rick Neuheisal failed. Mora is starting off by saying the right things. He comes with an impressive NFL pedigree. He has hired ace recruiters, highly regarded coordinators, and position coaches with tons of NFL experience. But like most UCLA Football seasons, its not how you start but how you finish. Mora Jr needs to shift the paradigm at UCLA. Changing the culture to one of accountability, responsibility, and
winning. The coach can't do it all by himself, but change comes from within. Maybe he can demonstrate the type of leadership that is missing at UCLA. Maybe Dan Guerrero will learn from Mora Jr what it means to put a winning product on the field. If Mora Jr can't get it done, then there will always be some other sucker who thinks they can come in and transform UCLA Football into what it "should" be.